Chronotope’s avatarChronotope’s Twitter Archive—№ 64,062

    1. My problem is the repeated obstacle of journalists saying "if we know how the business works, we're ethically compromised" which is nonsense
  1. …in reply to @Chronotope
    The real problem is that if you don't know how the media business works, you might be ethically compromised and not even realize it.
    1. …in reply to @Chronotope
      Do you think readers who get clickjacked to malware sites think you operate ethically? Do they really care about the paper wall around you?
      1. …in reply to @Chronotope
        No. They don't. If you're site runs unethical advertising, *you*--the journalist--are being perceived as unethical. Readers will think that.
        1. …in reply to @Chronotope
          The real problem is that journalists think readers understand even the minimal amount they understand about the business.
          1. …in reply to @Chronotope
            You can't have it *both ways*. Journalists complaining about clickbait->readers think you understand the economics of clickbait.
            1. …in reply to @Chronotope
              And you DO! But they don't. So now if you're on a site that does clickbait, you're ethically compromised in the eyes on the standard reader.
              1. …in reply to @Chronotope
                There is a reason that term gets misused so much among vocal readership. It's because they don't understand it; not because its an attack.
                1. …in reply to @Chronotope
                  Journos, you're in this, you don't get to shrug & say 'well I don't understand the biz, if you get ripped off by bad ads, it isn't about me'
                  1. …in reply to @Chronotope
                    There are ads that are unethical to run, readers get this, *journalists* get this - poynter.org/2013/the-atlantic-pulls-sponsored-content-from-church-of-scientology/200593/
                    1. …in reply to @Chronotope
                      If we have responsibility over some unethical ads, we have responsibility over *all* unethical ads, including ones from networks.
                      1. …in reply to @Chronotope
                        When we allow stuff like this robleathern/743916011355774976 to run next to our content? That's a signal to readership that we're not to be trusted
                        1. …in reply to @Chronotope
                          You cannot operate ethically as a journalist unless you understand how you're getting paid and what goes into that process. Period.
                          1. …in reply to @Chronotope
                            Any journalist who tells you (many will) ignorance of business side preserves ethics is *wrong*. It only blinds you to unethical behavior.
                            1. …in reply to @Chronotope
                              And as journalists we should know better than anyone that pretending our own organizations' ethical challenges don't exist is unacceptable.
                              1. …in reply to @Chronotope
                                B/c you can pretend that fraudulent & malicious advertising next to your work doesn't compromise your ethics; but readers will know better.
                                1. …in reply to @Chronotope
                                  I'm neither a fan nor enemy of ad blockers, but within this context for readers it's understandable they could see em as a moral imperative.
                                  1. …in reply to @Chronotope
                                    Acknowledging the problem won't make it go away tomorrow, but journalists paying attention to the ethics of ads will take us a long way.


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