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My problem is the repeated obstacle of journalists saying "if we know how the business works, we're ethically compromised" which is nonsenseOn twitter.com
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Mood -6 🙁
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The real problem is that if you don't know how the media business works, you might be ethically compromised and not even realize it.Permalink On twitter.com
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Do you think readers who get clickjacked to malware sites think you operate ethically? Do they really care about the paper wall around you?Permalink On twitter.com
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No. They don't. If you're site runs unethical advertising, *you*--the journalist--are being perceived as unethical. Readers will think that.Permalink On twitter.com
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The real problem is that journalists think readers understand even the minimal amount they understand about the business.Permalink On twitter.com
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You can't have it *both ways*. Journalists complaining about clickbait->readers think you understand the economics of clickbait.Permalink On twitter.com
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And you DO! But they don't. So now if you're on a site that does clickbait, you're ethically compromised in the eyes on the standard reader.Permalink On twitter.com
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There is a reason that term gets misused so much among vocal readership. It's because they don't understand it; not because its an attack.Permalink On twitter.com
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Journos, you're in this, you don't get to shrug & say 'well I don't understand the biz, if you get ripped off by bad ads, it isn't about me'Permalink On twitter.com
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There are ads that are unethical to run, readers get this, *journalists* get this - poynter.org/2013/the-atlantic-pulls-sponsored-content-from-church-of-scientology/200593/Permalink On twitter.com
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If we have responsibility over some unethical ads, we have responsibility over *all* unethical ads, including ones from networks.Permalink On twitter.com
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When we allow stuff like this robleathern/743916011355774976 to run next to our content? That's a signal to readership that we're not to be trustedPermalink On twitter.com
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Mood +5 🙂
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You cannot operate ethically as a journalist unless you understand how you're getting paid and what goes into that process. Period.Permalink On twitter.com
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Any journalist who tells you (many will) ignorance of business side preserves ethics is *wrong*. It only blinds you to unethical behavior.Permalink On twitter.com
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And as journalists we should know better than anyone that pretending our own organizations' ethical challenges don't exist is unacceptable.Permalink On twitter.com
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B/c you can pretend that fraudulent & malicious advertising next to your work doesn't compromise your ethics; but readers will know better.Permalink On twitter.com
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I'm neither a fan nor enemy of ad blockers, but within this context for readers it's understandable they could see em as a moral imperative.Permalink On twitter.com
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Mood +1 🙂
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Acknowledging the problem won't make it go away tomorrow, but journalists paying attention to the ethics of ads will take us a long way.Permalink On twitter.com
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