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Viewability as a stat drives some real terrible experiences. The New Yorker now has overlapping max-Viewable units. It looks like shit.Permalink On twitter.com
❤️ 2 Favorites
Mood -5 🙁
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Bet it doesn't even deliver 100% viewability. Nothing does b/c viewability is bullshit peddled by scam adtech who can't really measure it.Permalink On twitter.com
❤️ 1 Favorite
Mood -6 🙁
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It's almost like ad tech and the entire advertising ecosystem doesn't actually care at all about user experiences. Shocking. < /deadpan >On twitter.com
❤️ 3 Favorites
Mood +2 🙂