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Dear Snapchat: how is "we're working on an API" news? Why not spec in the open? You really think ad tech & agencies know wtf they're doing?
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I like Digiday, but this is a bad article. Why not also report gray hat efforts to discover Snapchat's secret API? digiday.com/platforms/snapchat-api/
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Or we could talk about how Snapchat already has malware problems in their ecosystem because their lack of openness. snapchat-blog.com/post/99998266095/third-party-applications-and-the-snapchat-api
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The only thing interesting in that report is the idea that *anyone* thought Snapchat could escape programmatic.
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I'm sure a last minute realization you need to make money at scale & partnering w/scammy agencies & ad tech to build platform will go well.
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* major typo before, sorry to break the chain correcting it.
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