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Everything must end eventually, so too the era of carefully assembled film-by-film superhero mythologies...Permalink On twitter.com
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Eventually cost to enter w/similar strategy becomes too high, most can't patiently build narrative towers. Competition becomes expensive.Permalink On twitter.com
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New gambits will be required, excuse the pun, in the wave of post-mega-hero-universe films. I think the first attempt is Warcraft.Permalink On twitter.com
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Chronotope Blizzard has similar goals and aspirations to Marvel and DC. But it can't play the same game (another pun, sorry) so what?Permalink On twitter.com
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Marvel is playing a long game, DC is playing catch up. Blizzard? They're going for a blitz play. (A cinematic zerg rush, you could say.)Permalink On twitter.com
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Crazy heavy marketing for one. But also the film itself was story at super speed. But it didn't feel like it was rushed. Felt lightweight.Permalink On twitter.com
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A 40 hour game doesn't need 40 hours of story, so you get a fully thought out story, but you only see the most important beats. The film?Permalink On twitter.com
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Basically same ideas. A new rulebook for competing in a DC/Marvel world: 1. No origin stories. Unfolding of motivations fuels the engine.Permalink On twitter.com
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2. If a character speaks they must have a significantly unique visual design. Acts as shorthand to keep viewer from getting lost.Permalink On twitter.com
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3. Even scene-chewing eye-glowing bad guys have the possibility of redemption. Keeping the viewer guessing at where they end up is vital.Permalink On twitter.com
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4. There are no observing or audience stand-in characters. Like Chekhov's gun, everyone gets used nearly the same amount.Permalink On twitter.com
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5. No one gets to be totally innocent either. 6. Better to have colorful eye-catching special effects than really good ones.Permalink On twitter.com
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7. Make it cheap so you'll be sure to be able to make another. Iron Man was a make-or-break film for MCU. Warcraft cost about 1/6th to make.Permalink On twitter.com
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Warcraft was so inexpensive to make, they know they'll recoup the costs, get another go. So it *isn't* a make-or-break film.Permalink On twitter.com
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8. Don't make a movie for critics and seriously consider non-Western audiences.Permalink On twitter.com
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This is a good recipe. Different! Warcraft is a fun movie. It already more than broke even in China, every ticket sale in the US is profit.Permalink On twitter.com
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I think others will follow this pattern. It is a good thing. I don't think superhero fatigue is a thing yet, but we could get there.On twitter.com
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And more than that, there's something exhilarating about watching a film that has let go of all the normal ballast. It really flies.Permalink On twitter.com
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Finally, it isn't a mistake that a lot of these principles are also part of making money in the video game world.Permalink On twitter.com
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Blizzard wins w/Warcraft because they took their expertise & adapted it in a more natural way than Marvel does. It's similar, but different.Permalink On twitter.com
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Marvel builds its film universe like comics: slowly up, one brick at a time. Blizzard is building like a game: scaffolding getting filled inPermalink On twitter.com
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The result isn't artful film. We've learned to ask for heavy narrative, heavy cinematography, etc. Be serious in form or serious in story...Permalink On twitter.com
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Warcraft succeeds by being too lightweight to care what we ask of Film. Which makes it a pleasant surprise IMO. Ok, done. You should see it!Permalink On twitter.com
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Sorry, one last note: I usually never like 3D and I really liked Warcraft's. Added depth and character to effects instead of being gimmicky.Permalink On twitter.com
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