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I wonder if voters see being liberal or conservative as more a tribal affiliation than an ideological one. Loyalty instead of policy...On twitter.com
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It would go a lot towards explaining why this election is so *personal* to people. Mby Trump and Sanders are different in that way...Permalink On twitter.com
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They aren't just outside the political establishment, Trump and Sanders are outside the respective political tribes....Permalink On twitter.com
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And so, aided by the false closeness of social media, people are pledging loyalty to tribes around those personal brands, not the parties.Permalink On twitter.com
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Think about how many people have spent decades "voting the party" and not having their needs or wants meet, on both sides...Permalink On twitter.com
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And so then the appeal isn't political either. It's the promise that you no longer have to sublimate your desires for the good of the whole.Permalink On twitter.com
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People become willing to say and do almost anything because they are defending their tribe, one which is *finally* about their needs.Permalink On twitter.com
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Not that this suggests any solutions. Just a thought.Permalink On twitter.com
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I guess the solution is to actually educate voters in who and what they're voting for instead of handing them a slate. That's long term tho.Permalink On twitter.com
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