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lol viewability is 7% lower on video than display? Just throw your models out the window most of news media. medium.com/@gedcarroll/facebook-and-the-top-publishers-4c9f3ca7a2d0#.csgyaeqmk
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Never forget that all ideas are crap until they are proven and following someone else's unproven idea is basically just rolling the dice.
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Which means that in the media world: your totally new idea for monetization has as much of a chance to be successful as Vox strategy 5