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RiffChick robleathern NSlayton Yeah, most of the almost 4k ad tech companies peddle snakeoil metrics code that doesn't work.
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RiffChick robleathern NSlayton And true blackhat publishers can intercept tracking protocols and feed them fake numbers. Or deploy bots.
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RiffChick robleathern NSlayton The entire online advertising system is opaque, and that's how most players like it.
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RiffChick robleathern NSlayton Also, really, the fraudsters are better at quickly implementing technology for internet publishing...
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RiffChick robleathern NSlayton ... so attempts to catch em hurt legit publishers, but fraudsters just drop their site, launch a new one.