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We should make a fun list. A gray/black-hat publisher list. And then we should see how many have ad units linking to legit publishers.Permalink On twitter.com
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Mood +3 🙂
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I'll start us off! (Special note: I will try to avoid making these links, if I mistakenly do so, DO NOT CLICK ON THEM).Permalink On twitter.com
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Black/Gray Hat Publishers: diply . com thelisticles . net linkbeef . com buzzit . club imgism . com 98pix . com theboredmind . com ...Permalink On twitter.com
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Black/Grat Hat Publishers: cars-space . com vowgag . com gaghut . com fullfunn . com viralgsp . com buzzmad . com note . taable . com ...Permalink On twitter.com
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Here's a blackhat publisher, not even bothering to try removing the watermarks from what appear to be stolen Verge articles: ngabota . comPermalink On twitter.com
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Black/Gray Hat Publishers: a . brobbro . com (a site which used to be at fun . broviral . com, but mysteriously disappeared ) funkypie . comPermalink On twitter.com
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To be clear, it is hard to prove someone is a blackhat publisher but these sure look like it based on ripped content and monetization.Permalink On twitter.com
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But for fun, Google the headline on any article on these and see how many other exact duplicates come up. A bunch, if not pages, of them.Permalink On twitter.com
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And if any of these sites get blacklisted (like broviral . com did), they just shut it down, buy a new domain and pop the database back in.Permalink On twitter.com
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There's the entire SocialHolic network, which appears to be, at best, working in bad faith w/advertisers by just running duplicative contentPermalink On twitter.com
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Black/Gray-hat publishers: viralvinny . com boredomtherapy . com thebrofessional . net guiltyfix . comPermalink On twitter.com
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If you ever wanted to know who populates shitty stories into the bottom of your favorite sites, here's a good place to start ^Permalink On twitter.com
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Here's one of those sites getting auto-placed units from Forbes and Answers.Permalink On twitter.com
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This charming ad for Yahoo Search is on an article titled "Female Logic Doesn't Always Make Sense"Permalink On twitter.com
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Here's a wonderful piece of "content", don't worry, Criteo's machine learning is assuring good ad placements.Permalink On twitter.com
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Here's a Motley Fool ad next to a video of children fighting. But don't worry... one of them has kickboxing trainingPermalink On twitter.com
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Just click through one of those bottom page ads and google a headline on that site and look, a rich vein of crap.Permalink On twitter.com
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Black/Gray Hat Publisher: uberhavoc . com sharedable . com buzzamin . com ozar . com poplyft . comOn twitter.com
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Don't believe viewability is a bullshit metric? The sticky footer ad here is "viewable". Hey, 50% visible! lol.Permalink On twitter.com
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My favorite trick for tracking fraudsters is when their site sends you traffic that is 10x their estimated userbase on Compete.Permalink On twitter.com
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But you gotta be on your toes, most legit publishers don't have the expertise or time.Permalink On twitter.com
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And the other half of the problem is when it comes to adapting to "legitimizing" metrics, fraudsters are faster implementers than we are.Permalink On twitter.com
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Here's a nice article 'preschool is evil' on trash site RebelCircus. Ads shown include The Daily Dot & Bustle.Permalink On twitter.com
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Ask yourself: does it not just damage the brand but the entire legitimacy of a publisher when they appear in these contexts?Permalink On twitter.com
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