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Weird when Facebook heavily circulates a post w/no indicators. Most clicked post this month has 3 likes, 5 comments. facebook.com/aramzs/posts/10102802630632697?pnref=story
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Tracking FB clickthroughs is always fascinating b/c stuff like this pops up, where there is no outward indication a post would be picked up.
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It makes me wonder if the increasing focus on time-on-article and clicks is turning FB into a site that favors lurkers.
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If lurker behavior is rising in value on the Facebook algorithm, is that a good thing? I'm not so sure.
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Last year, similar bumps were accompanied by a reshare or a high number of comments. The quiet successes are the most interesting.