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You prob realized Facebook Trending has categories, but not how many. Checking out categories says a lot about how FB understands verticals.
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Categories of Facebook "Trending" inc: Politics, Disaster, Business, Celebrity, Entertainment, Sports, Science, Tech, Lifestyle ...
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Categories of Facebook "Trending" inc: ... Lifestyle, Strange, Health, Crime, Education, Local.
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Interesting new addition to Trending today: "War/Terrorism"