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.JackWellborn robleathern Putting aside publisher/ad requirements, for the user DO NOT TRACK == no tracking. Uniques no. PVs yes.
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.JackWellborn robleathern Which hits on the problem of DNT, it isn't very realistic, or even what users actually want.
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.JackWellborn robleathern Like wait... modern web does a lot of user interactions with JS. Tracking? What about database activity saves?
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.JackWellborn robleathern Liking something on Twitter is a user interaction tracked w/AJAX, saved into Twitter's DB, used to serve ads...
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.JackWellborn robleathern True DNT, as users understand it, would block that. But that isn't actually the behavior that's wanted.