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Morning tweets from moorehn on profitability of branded content & news's lack of metrics access is required reading storify.com/chronotope/without-owning-our-own-data-the-news-business-willPermalink On twitter.com
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This is another situation in which it would be fun to imagine just how crazy different it might be if the media built its own ad tech.On twitter.com
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In moorehn's excellent points, I think most important is we passed on knowing what's going on w/our own sites. We sold that process, poorlyPermalink On twitter.com
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We sold it to Google and to Facebook and when we did we also sold the tools to gain advertiser trust, which is the harder thing to get back.Permalink On twitter.com
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This is yet another place where outsourcing our sales operations through things like FB's Audience Network is a bad solution in long term.Permalink On twitter.com
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But our bad UX, lack of advertiser trust and our lack of tools to regain trust, makes passing on such a solution practically impossible.Permalink On twitter.com
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