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This is the type of thinking that occurs when you wall editorial ethics off from your business side. medium.com/fluxx-studio-notes/the-first-rule-of-pricing-is-you-do-not-talk-about-pricing-1875caa39b89#.dt4x7h839Permalink On twitter.com
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If you are a journalistic organization, your mission is to inform, influence, and educate for the largest audience possible...Permalink On twitter.com
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Moving readership from 22m to 300k might solve profitability, but it is not just a failure but a rejection of your mission.Permalink On twitter.com
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You don't need to look any farther than the example given: Martin Shkreli.Permalink On twitter.com
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Yes, his company might make more profit selling life-saving medicine to radically fewer people. BUT LIFE-SAVING MEDICINE.Permalink On twitter.com
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Journalism may not be life-saving medicine; but it isn't beer either. Strategies that make it available to fewer people are bad strategies.Permalink On twitter.com
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We can't accept business thinking that rejects the editorial mission of news. But by accepting to the wall between units this is what we do.On twitter.com
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And this is what happens. You get your news business strategy set by someone who doesn't understand why people were angry at Martin Shkreli.Permalink On twitter.com
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We need to be better at making a profit so we can keep doing journalism. But if we do it by sacrificing our ethics, we fail just as badly.Permalink On twitter.com
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