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ManiGandham Any news dev sitting on front line will tell you half their job degenerates into managing results of bad ad networks, so yes...
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ManiGandham I do think publishers should be given full set of options and not presented with a product that can't possibly fill all needs.
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ManiGandham This is basically what they're doing with Native ads anyway. WIRED and BuzzFeed have their own ad dev/content marketing teams