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More than that, the sales departments don't understand ad tech, bad ad tech, or what makes it bad or good b/c no one explains it to them.On twitter.com
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Mood -4 🙁
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Publishers making snowfall-style-tech is sexy. Publishers innovating advertising is not. niemanlab.org/?s=advertising&post_type=post This is a *very* bad thing.Permalink On twitter.com
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Seriously. Someone name for me the last time a pub built a tool to have ads run better? Native doesn't count b/c it is a publishing tool.Permalink On twitter.com
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Mood +2 🙂
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Some companies are slowly starting to get it b/c they don't have a choice. But seriously...Permalink On twitter.com
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... If editors and writers had cared about how the business *works* before 2010 we prob could have "saved journalism" long ago.Permalink On twitter.com
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Mood +2 🙂
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One of the ways I decide where I work is if they are willing to push back on bad ads, though it is incredibly hard now, at least a little.Permalink On twitter.com
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Mood -4 🙁
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Final note, new media companies shouldn't make Patch's mistake. Start with good sales people. Know you can make money first...Permalink On twitter.com
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Mood +1 🙂
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& b/f you object over the editorial ethics of that thinking. It worked for BuzzFeed. They started w/how to make $, now do amaz. journalism.Permalink On twitter.com
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Every publisher I've ever worked w/, I try to talk tech w/sales. They're always open & interested in it. They should be partners, often not.Permalink On twitter.com
Mood +2 🙂