Chronotope’s Twitter Archive—№ 60,610

ffs getting click jacked from a test ad position deployed in a standalone page in a local development environment.
Permalink On twitter.com ♻️ 1 Retweets ❤️ 16 Favorites 2016 Apr 19 Mood 0

…in reply to @Chronotope
People underestimate just how impossible it is for publishers to use ad networks & avoid serving malicious ads. So little control.
Permalink On twitter.com ♻️ 5 Retweets ❤️ 20 Favorites 2016 Apr 19 Mood -2 🙁

…in reply to @Chronotope
Even when the ads aren't aggressively black-hat they are so terribly built that they break experiences regardless.
Permalink On twitter.com ❤️ 5 Favorites 2016 Apr 19 Mood -3 🙁

…in reply to @Chronotope
The really scary thing is the future is all video preroll which is even worse and less controlled then the terrible state of Display Ads.
Permalink On twitter.com ♻️ 3 Retweets ❤️ 5 Favorites 2016 Apr 19 Mood -8 🙁

…in reply to @Chronotope
You get your preroll via a VAST tag. That VAST tag can load other VAST tags and other scripts pretty much unlimitedly.
Permalink On twitter.com ❤️ 5 Favorites 2016 Apr 19 Mood +1 🙂

…in reply to @Chronotope
IAB has standardized this terrible methodology. It lets ads document.write into pages, blanking them, and load all the worst tracking code
Permalink On twitter.com ♻️ 2 Retweets ❤️ 10 Favorites 2016 Apr 19 Mood -6 🙁

…in reply to @Chronotope
And there is 0 control available for publishers or video players. It just follows the VAST tag all the way down until it finds the video.
Permalink On twitter.com ❤️ 4 Favorites 2016 Apr 19 Mood 0

…in reply to @Chronotope
I've seen video pre-roll living as far down as three whole XML documents deep. That's three HTTP requests before you even get to the ad.
Permalink On twitter.com ❤️ 2 Favorites 2016 Apr 19 Mood 0

…in reply to @Chronotope
And every one of those docs can themselves specify HTTP requests for tracking purposes. Some of those can pull down their own awful code.
Permalink On twitter.com ❤️ 4 Favorites 2016 Apr 19 Mood -3 🙁

…in reply to @Chronotope
I've seen plain png image display ads that pull down the entire Foundation library. MBs of code b/c some dev can't figure out float:left.
Permalink On twitter.com ♻️ 2 Retweets ❤️ 5 Favorites 2016 Apr 19 Mood 0

…in reply to @Chronotope
If you're a publisher who, like most, can't spare a person to sit & refresh your page all day looking for awful ads, how do you deal w/that?
Permalink On twitter.com ❤️ 4 Favorites 2016 Apr 19 Mood -1 🙁

…in reply to @Chronotope
Worth noting, IAB is supposed to be a group controlling and regulating this stuff with buy in from all sides. It does not. At all.
Permalink On twitter.com ♻️ 2 Retweets ❤️ 9 Favorites 2016 Apr 19 Mood +2 🙂

…in reply to @Chronotope
They reversed stance on autoplay videos rather than stand up to ad tech/advertising agencies. They promote viewability which is a BS metric
Permalink On twitter.com ❤️ 5 Favorites 2016 Apr 19 Mood +1 🙂

…in reply to @Chronotope
And the IABs solution is ALWAYS to screw with the reader rather than work towards fixing the industry adage.com/article/special-report-advertising-week-2015/iab-escalates-publicity-engineering-war-ad-blockers/300645/
Permalink On twitter.com ♻️ 2 Retweets ❤️ 10 Favorites 2016 Apr 19 Mood +1 🙂

…in reply to @Chronotope
Native ads supposed to be way out of endless cycle because it frees pubs from ad tech they can't control. Except ad tech creeps in there too
Permalink On twitter.com ❤️ 4 Favorites 2016 Apr 19 Mood 0

…in reply to @Chronotope
Most observers (& many pubs jumping on bandwagon) don't understand Native ads a technical imperative. A sword for gordian knot of ad tech.
On twitter.com ❤️ 5 Favorites 2016 Apr 19 Mood 0

…in reply to @Chronotope
But of course, it can be the same trade-off. Quality of reader experience vs profitability. And then some implement the ad tech on it anyway
Permalink On twitter.com ❤️ 2 Favorites 2016 Apr 19 Mood +2 🙂

…in reply to @Chronotope
In the end most publishers don't have the technical expertise to explain why all the ad tech is terrible to their advertisers.
Permalink On twitter.com ♻️ 3 Retweets ❤️ 9 Favorites 2016 Apr 19 Mood -3 🙁

…in reply to @Chronotope
And many of the ones that do, they don't understand that their firewall is the *Sales* department and they don't explain this stuff to them.
Permalink On twitter.com ❤️ 7 Favorites 2016 Apr 19 Mood 0

…in reply to @Chronotope
Years from now we'll see that journalists' fear and loathing of their own sales & business departments probably doomed the entire industry.
Permalink On twitter.com ♻️ 4 Retweets ❤️ 13 Favorites 2016 Apr 19 Mood -7 🙁

…in reply to @Chronotope
Depressing b/c for all the tears about publishers' dependence on social platforms, pubs sold their independence to the ad servers long ago.
Permalink On twitter.com ♻️ 1 Retweets ❤️ 8 Favorites 2016 Apr 19 Mood -4 🙁

…in reply to @Chronotope
In the grand scale of maliciousness, being dependent on Facebook may be a far better tradeoff than being dependent on DFP & their ilk.
Permalink On twitter.com ♻️ 2 Retweets ❤️ 6 Favorites 2016 Apr 19 Mood +5 🙂

…in reply to @Chronotope
At least Facebook gives a crap about the user experience. It is pretty clear from their code and actions the ad tech industry can't say same
Permalink On twitter.com ♻️ 11 Retweets ❤️ 20 Favorites 2016 Apr 19 Mood -1 🙁

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