Chronotope’s avatarChronotope’s Twitter Archive—№ 60,603

  1. …in reply to @contextly
    contextly The only ones who have enough leverage are the publishers large enough to do almost all direct sales. So like 5 to 10 at most.
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    1. …in reply to @Chronotope
      contextly Even highly niche publishers have extra pageviews. Pageviews = infrastructure costs. Gotta monetize em.
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      1. …in reply to @Chronotope
        .contextly Control on pub side so bad that even biggest publishers who have control *STILL* don't have enough theguardian.com/technology/2016/mar/16/major-sites-new-york-times-bbc-ransomware-malvertising
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        1. …in reply to @Chronotope
          contextly The technical infrastructure of ad tech formed because publishers were bad players, on purpose or out of technical ignorance...
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          1. …in reply to @Chronotope
            contextly So ad tech is purpose built to prevent pubs from monitoring or manipulating its operation. Which means no ability to stop this.
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