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contextly Publishers are at fault for pushing the environment to this and letting it get this bad, but they can't reverse it w/o leverage.
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contextly You are right, failure is an economic one. The ecosystem is such that programmatic is now required. But pubs can't fix ad servers
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contextly If there was an option in DFP to Only Serve Non-Shit Ads every publisher would jump on that. There is no such option.