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Aram's hierarchy of the Internet: Ad tech made the internet shitty Publishers/advertisers didn't stop them. Readers rewarded bad behavior.
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Everyone is culpable. No solution that blames or dumps consequences on a single party is the Right Way to solve this.
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Current bad solutions: Readers punish ecosystem with ad blockers. Publishers punish readers with ever more elaborately disguised ads.
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FBIA/AMP punishes publishers, the open web. And Ad tech stands in the center burning the whole ecosystem down around them for profit.
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As long as any party is pointing fingers instead of admitting culpability & working together to fix it, we're all spinning down the drain.
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Just throwing this in: IAB is actively making problems worse. Any organization supporting it with membership is working against a solution.