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This is an 850ish word article about why metrics say you should use animated gifs on a dating app. BuzzFeedNews/710688186167496705
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I can't even say that makes this bad... it's just... so many weird cultural assumptions at once.
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Just a few: you'd prefer to communicate with gifs; You are downloading gifs from BuzzFeed; you want to metric-ly optimize your dating life.
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Also: you see nothing weird with Tinder running analytics on if you respond to potential sex partners and publishing the results.
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