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I like how no one can actually figure out how many page views Gawker got for the Hogan sex tape.
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Just think, we've built a whole monitization strategy for our industry on numbers we can't narrow down by < 2.5 - 5 million in court.
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Can you imagine Amazon saying "we shipped 2 to 5 million packages this month"?
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Web analytics are such a gd joke it is amazing we've gotten this far pretending they tell us anything for sure.
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