Chronotope’s avatarChronotope’s Twitter Archive—№ 57,788

    1. It amazes me that we continue to ignore, as an industry, what a load of bullshit comScore is.
      Permalink On twitter.com Twitter logo Chronotope’s avatar ♻️ 1 Retweets ❤️ 9 Favorites Mood -3 🙁
  1. …in reply to @Chronotope
    "ComScore said it allows one property to count another’s traffic as its own under a practice called “traffic assignment”"
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    1. …in reply to @Chronotope
      "ComScore itself said it couldn’t even tell what parts of Mode were owned and operated, it being such a massive rollup."
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      1. …in reply to @Chronotope
        With Snapchat and Instagram, "the buyer said, advertisers can get “massive millennial reach, no subterfuge required.”" Pubs doom themselves
        Permalink On twitter.com Twitter logo Chronotope’s avatar Mood -2 🙁
        1. …in reply to @Chronotope
          All quotes via: digiday.com/publishers/favorite-publisher-trick-makes-digital-audiences-look-bigger-younger/
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