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bluechoochoo Nooch80 The one I think you're talking about, that's a spun-off standalone for implementation outside of their site too.
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bluechoochoo Nooch80 They want to be the Native Ad DFP basically - searchengineland.com/can-yahoo-gemini-succeed-in-search-sem-execs-weigh-in-236165
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bluechoochoo Nooch80 The problem with Yahoo (and a potential Tumblr ad platform) is that DFP gets away with shit tech b/c they were first.
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bluechoochoo Nooch80 Yahoo won't win unless it has strong tech out of gate. Same with Tumblr. Tumblr has to make it easier than gray ads.
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