-
IAB, stands for what? Internet Advertising Bullshiters? Internet Advertising Bloodsuckers? It Is All Someone Else's Fault? Oh wrong lettersPermalink On twitter.com
♻️ 1 Retweets
❤️ 8 Favorites
Mood -2 🙁
-
For shits and giggles... how much bullshit is in their latest announcement? Let's pull quotes...Permalink On twitter.com
Mood -4 🙁
-
"We lost track of the user experience" Oh... just misplaced it did you? We just wandered into this? No one responsible for keeping track?Permalink On twitter.com
Mood -4 🙁
-
"Digital advertising ... sustains the free and democratic World Wide Web." that you want to sue people for not using the way you think worksPermalink On twitter.com
❤️ 2 Favorites
Mood 0
-
"We engineered not just the technical, but also the social and economic foundation that users around the world came to lean on" right...Permalink On twitter.com
❤️ 1 Favorite
Mood 0
-
Someone call Al Gore, it turns out the IAB invented the internet.Permalink On twitter.com
❤️ 1 Favorite
Mood 0
-
"But we messed up." We could call this an understatement, a redirect and a purposeful shifting of responsibility. But doesn't scale.Permalink On twitter.com
Mood +1 🙂
-
"Messed up" is what what you say about a toddler who accidentally couldn't make it to the toilet.Permalink On twitter.com
Mood -4 🙁
-
What the IAB did, & does, is purposefully & with great regard for their own profit, fuck over publishers and users. Messed up, not the wordsPermalink On twitter.com
❤️ 1 Favorite
Mood -1 🙁
-
"we built advertising technology to optimize publishers’ yield of marketing budgets that had eroded after the last recession."Permalink On twitter.com
Mood -2 🙁
-
Hahahahahahaa.... sure. That tech works on a technical level and to 'maximize profits' sure. That's why publisher profits are doing so well.Permalink On twitter.com
Mood +2 🙂
-
"We were so clever and so good at it that we over-engineered the capabilities of the plumbing laid down by, well, ourselves." holy shit...Permalink On twitter.com
Mood +2 🙂
-
Never before has a tremendous amount of screwing up over a period of nearly a decade been described so glowingly.Permalink On twitter.com
Mood 0
-
"This steamrolled the users, depleted their devices, & tried their patience." Holding on to understatement award, candidates keep coming.Permalink On twitter.com
Mood +3 🙂
-
"The rise of ad blocking poses a threat to the internet and could potentially drive users to an enclosed platform world dominated by a few"Permalink On twitter.com
Mood -2 🙁
-
Glad it took profit motive to realize we were participating in an immoral, unethical practice and considering enforcement through lawsuits.Permalink On twitter.com
Mood +1 🙂
-
"We had, and still do have, a responsibility to educate the business side, and in some cases to push back." That's an understatement.Permalink On twitter.com
Mood +1 🙂
-
"We lost sight of our social and ethical responsibility to provide a safe, usable experience for anyone" and they'll sue you to enforce thatPermalink On twitter.com
Mood -1 🙁
-
"the IAB Tech Lab is launching the L.E.A.N. Ads program." Same shop launching the ad blocker blocker. Full confidence there.Permalink On twitter.com
❤️ 1 Favorite
Mood +2 🙂
-
"L.E.A.N. Ads do not replace the current advertising standards many consumers still enjoy and engage with" hahahahahahahahhahahahahahahahahaPermalink On twitter.com
Mood +3 🙂
-
hahahahahahahahahahahhahahahahahahahahahahahahahahahahahahaha. Shit someone call a doctor, I think I bust a gut. businessinsider.com/its-more-likely-you-will-survive-a-plane-crash-or-win-the-lottery-than-click-a-banner-ad-2011-6Permalink On twitter.com
❤️ 1 Favorite
Mood -4 🙁
-
Remember, in 1998 the CTR on banner ads was .7% nngroup.com/articles/why-advertising-doesnt-work-on-the-web/Permalink On twitter.com
❤️ 1 Favorite
Mood 0
-
"we must also address frequency capping on retargeting in Ad Tech and make sure a user is targeted appropriately before, but never AFTER"Permalink On twitter.com
Mood +2 🙂
-
That hit right on the main problem, sure. You're getting ads for stuff you already purchased. >.< That's the issue you talk about first?!Permalink On twitter.com
Mood -2 🙁
-
"If we are so good at reach and scale, we can be just as good, if not better, at moderation." says the man who just ate 20 steaks at oncePermalink On twitter.com
Mood +5 🙂
-
"Additionally, we must address volume of ads per page as well as continue on the path to viewability." IAB to pubs: this is all your fault.Permalink On twitter.com
Mood 0
-
"The IAB Tech Lab will continue to provide the tools for publishers" we will not address the problems our own community has created.Permalink On twitter.com
Mood -2 🙁
-
The IAB wants you to know that this problem will basically all be on publishers, not the crap ad tech crawling out of their membership.Permalink On twitter.com
Mood -5 🙁
-
"a dialogue with users" the type that comes from threatening to sue them over ad blocking.Permalink On twitter.com
Mood -5 🙁
-
"Or publishers can simply deny their service to users who choose to keep on blocking ads." Thanks for the totally viable biz advice IAB.Permalink On twitter.com
Mood -1 🙁
-
"Yes, it is disappointing that our development efforts will have to manage with multiple frameworks" uhhh.....................Permalink On twitter.com
Mood -1 🙁
-
Yes... sorry the existence of a free, open and evolving internet is disappointing to you IAB.Permalink On twitter.com
Mood -1 🙁
-
"while we work to supply the economic engine to sustain an open internet." REMEMBER FOR FUTURE: This is how the IAB sees itself.Permalink On twitter.com
❤️ 1 Favorite
Mood 0
-
"our goal is still to provide diverse content and voices to as many connected users as possible around the world." Uh right... is it though?Permalink On twitter.com
Mood 0
-
"That is user experience." Wait... WHAT? How are you defining user experience exactly... how are you defining your *users*?!Permalink On twitter.com
Mood 0
-
From Wikipedia on UX: it is "a person's emotions and attitudes about using a particular product, system or service."On twitter.com
Mood 0
-
Here's your IAB PR release headline: IAB attempts to rebuild user experience for entire internet. Doesn't understand what UX means.Permalink On twitter.com
♻️ 1 Retweets
❤️ 1 Favorite
Mood 0
-
UX is not 'how do we shove more crap you don't want down your throat' nor is it 'tell publishers to run less ads' nor is it...Permalink On twitter.com
♻️ 1 Retweets
❤️ 1 Favorite
Mood -4 🙁
-
...'entirely ignore the people who are actually at the end of the product, readers'. UX is not: 'That is how we make more money'Permalink On twitter.com
Mood -1 🙁
-
I guess the IAB's real problem is that understanding user experience requires empathy and their organizations has *none*.Permalink On twitter.com
❤️ 3 Favorites
Mood -2 🙁
-
What a load of double-talk BS and straight-up misdirection this is. iab.com/news/lean/Permalink On twitter.com
Mood 0
-
WAIT A FREAKING SECONDPermalink On twitter.com
Mood 0
-
This = a blog post about an acronym for a theoretical standard BUT THERE'S NO LINK TO A STANDARD. Just email for "Ad Blocking Working Group"Permalink On twitter.com
Mood -2 🙁
-
This is an announcement for a standard that *doesn't exist* anywhere on the page?! Am I crazy? Where is it?Permalink On twitter.com
❤️ 1 Favorite
Mood -2 🙁
-
A fun note: The IAB's latest standards working document has removed the recommendation to not have auto-play video- docs.google.com/document/d/1T-h-7pkicv9LgzkpDf7qTjQ9XFetSlwYw5IiYGzrQUM/editPermalink On twitter.com
❤️ 1 Favorite
Mood +4 🙂
-
and in here too - iab.com/wp-content/uploads/2015/10/IAB_Display_Mobile_Creative_Guidelines_HTML5_2015.pdfPermalink On twitter.com
Mood 0
-
But the IAB *understands* UX. Remember this, because they told you so.Permalink On twitter.com
Mood 0