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IAB, stands for what? Internet Advertising Bullshiters? Internet Advertising Bloodsuckers? It Is All Someone Else's Fault? Oh wrong lettersPermalink On twitter.com
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For shits and giggles... how much bullshit is in their latest announcement? Let's pull quotes...Permalink On twitter.com
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"We lost track of the user experience" Oh... just misplaced it did you? We just wandered into this? No one responsible for keeping track?Permalink On twitter.com
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"Digital advertising ... sustains the free and democratic World Wide Web." that you want to sue people for not using the way you think worksPermalink On twitter.com
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"We engineered not just the technical, but also the social and economic foundation that users around the world came to lean on" right...Permalink On twitter.com
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Someone call Al Gore, it turns out the IAB invented the internet.Permalink On twitter.com
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"But we messed up." We could call this an understatement, a redirect and a purposeful shifting of responsibility. But doesn't scale.Permalink On twitter.com
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"Messed up" is what what you say about a toddler who accidentally couldn't make it to the toilet.Permalink On twitter.com
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What the IAB did, & does, is purposefully & with great regard for their own profit, fuck over publishers and users. Messed up, not the wordsPermalink On twitter.com
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"we built advertising technology to optimize publishers’ yield of marketing budgets that had eroded after the last recession."Permalink On twitter.com
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Hahahahahahaa.... sure. That tech works on a technical level and to 'maximize profits' sure. That's why publisher profits are doing so well.Permalink On twitter.com
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"We were so clever and so good at it that we over-engineered the capabilities of the plumbing laid down by, well, ourselves." holy shit...Permalink On twitter.com
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Never before has a tremendous amount of screwing up over a period of nearly a decade been described so glowingly.Permalink On twitter.com
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"This steamrolled the users, depleted their devices, & tried their patience." Holding on to understatement award, candidates keep coming.Permalink On twitter.com
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"The rise of ad blocking poses a threat to the internet and could potentially drive users to an enclosed platform world dominated by a few"Permalink On twitter.com
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Glad it took profit motive to realize we were participating in an immoral, unethical practice and considering enforcement through lawsuits.Permalink On twitter.com
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"We had, and still do have, a responsibility to educate the business side, and in some cases to push back." That's an understatement.Permalink On twitter.com
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"We lost sight of our social and ethical responsibility to provide a safe, usable experience for anyone" and they'll sue you to enforce thatPermalink On twitter.com
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"the IAB Tech Lab is launching the L.E.A.N. Ads program." Same shop launching the ad blocker blocker. Full confidence there.Permalink On twitter.com
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"L.E.A.N. Ads do not replace the current advertising standards many consumers still enjoy and engage with" hahahahahahahahhahahahahahahahahaPermalink On twitter.com
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hahahahahahahahahahahhahahahahahahahahahahahahahahahahahahaha. Shit someone call a doctor, I think I bust a gut. businessinsider.com/its-more-likely-you-will-survive-a-plane-crash-or-win-the-lottery-than-click-a-banner-ad-2011-6Permalink On twitter.com
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Remember, in 1998 the CTR on banner ads was .7% nngroup.com/articles/why-advertising-doesnt-work-on-the-web/On twitter.com
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"we must also address frequency capping on retargeting in Ad Tech and make sure a user is targeted appropriately before, but never AFTER"Permalink On twitter.com
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That hit right on the main problem, sure. You're getting ads for stuff you already purchased. >.< That's the issue you talk about first?!Permalink On twitter.com
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"If we are so good at reach and scale, we can be just as good, if not better, at moderation." says the man who just ate 20 steaks at oncePermalink On twitter.com
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"Additionally, we must address volume of ads per page as well as continue on the path to viewability." IAB to pubs: this is all your fault.Permalink On twitter.com
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"The IAB Tech Lab will continue to provide the tools for publishers" we will not address the problems our own community has created.Permalink On twitter.com
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The IAB wants you to know that this problem will basically all be on publishers, not the crap ad tech crawling out of their membership.Permalink On twitter.com
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"a dialogue with users" the type that comes from threatening to sue them over ad blocking.Permalink On twitter.com
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"Or publishers can simply deny their service to users who choose to keep on blocking ads." Thanks for the totally viable biz advice IAB.Permalink On twitter.com
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"Yes, it is disappointing that our development efforts will have to manage with multiple frameworks" uhhh.....................Permalink On twitter.com
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Yes... sorry the existence of a free, open and evolving internet is disappointing to you IAB.Permalink On twitter.com
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"while we work to supply the economic engine to sustain an open internet." REMEMBER FOR FUTURE: This is how the IAB sees itself.Permalink On twitter.com
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"our goal is still to provide diverse content and voices to as many connected users as possible around the world." Uh right... is it though?Permalink On twitter.com
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"That is user experience." Wait... WHAT? How are you defining user experience exactly... how are you defining your *users*?!Permalink On twitter.com
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From Wikipedia on UX: it is "a person's emotions and attitudes about using a particular product, system or service."Permalink On twitter.com
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Here's your IAB PR release headline: IAB attempts to rebuild user experience for entire internet. Doesn't understand what UX means.Permalink On twitter.com
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UX is not 'how do we shove more crap you don't want down your throat' nor is it 'tell publishers to run less ads' nor is it...Permalink On twitter.com
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...'entirely ignore the people who are actually at the end of the product, readers'. UX is not: 'That is how we make more money'Permalink On twitter.com
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I guess the IAB's real problem is that understanding user experience requires empathy and their organizations has *none*.Permalink On twitter.com
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What a load of double-talk BS and straight-up misdirection this is. iab.com/news/lean/Permalink On twitter.com
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WAIT A FREAKING SECONDPermalink On twitter.com
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This = a blog post about an acronym for a theoretical standard BUT THERE'S NO LINK TO A STANDARD. Just email for "Ad Blocking Working Group"Permalink On twitter.com
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This is an announcement for a standard that *doesn't exist* anywhere on the page?! Am I crazy? Where is it?Permalink On twitter.com
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A fun note: The IAB's latest standards working document has removed the recommendation to not have auto-play video- docs.google.com/document/d/1T-h-7pkicv9LgzkpDf7qTjQ9XFetSlwYw5IiYGzrQUM/editPermalink On twitter.com
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and in here too - iab.com/wp-content/uploads/2015/10/IAB_Display_Mobile_Creative_Guidelines_HTML5_2015.pdfPermalink On twitter.com
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But the IAB *understands* UX. Remember this, because they told you so.Permalink On twitter.com
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