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bluechoochoo Shame on the whole ecosystem from top to bottom honestly.
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bluechoochoo Like who is at fault? Publishers for giving up control and not caring about what happens in the white space of their own pages
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bluechoochoo Advertisers for not caring about the tech that gives them their numbers.
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bluechoochoo Most of the ad tech industry for existing. Google and others' ad servers for not enforcing real rules on ads.
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bluechoochoo Agencies for deciding their most profitable strategy was reselling ad tech tracking packages that they don't understand.
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bluechoochoo Everyone is complicit. But also the whole point of the IAB was sort of to not let it get to this point.