Chronotope’s avatarChronotope’s Twitter Archive—№ 52,804

  1. …in reply to @pwthornton
    pwthornton Still wrong IMO. Big images don't work. We know this from eyetracking. Banner ads in any format aren't going to perform well
    On twitter.com Twitter logo Chronotope’s avatar Mood -1 🙁
    1. …in reply to @Chronotope
      pwthornton We need to figure out something that isn't display advertising. We needed to figure it out more than a decade ago.
      Permalink On twitter.com Twitter logo Chronotope’s avatar ❤️ 1 Favorite Mood 0
      1. …in reply to @Chronotope
        pwthornton CTR was .5% in 1998. This isn't a new problem. But hey, good to see the IAB finally admit it I suppose.
        Permalink On twitter.com Twitter logo Chronotope’s avatar Mood 0

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