-
JackMarshall bmorrissey bluechoochoo We knew this stuff, but now the IAB is like 'oh yeah' - Remember the term "banner blindness"? 2007.
-
JackMarshall bmorrissey bluechoochoo Actually, I got that wrong, banner blindness study was 1997 - nngroup.com/articles/why-advertising-doesnt-work-on-the-web/