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Google understands that caching ads on pages is inherently antithetical to the ad market *they* set up, right?Permalink On twitter.com
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Like... I don't need Google to be my Varnish caching 2.0 layer. I need them to f*cking fix DFP and their programmatic market.On twitter.com
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By pushing 3rd party caching, Google manages to take even more control away from publishers seeking personalization tools and ad tech.Permalink On twitter.com
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"Any sites using AMP HTML will retain their choice of ad networks, as well as any formats that don’t detract from the user experience."Permalink On twitter.com
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OH WILL THEY NOW? What gives Google the right to decide which of the ad formats they have pushed on us we get to monetize now?Permalink On twitter.com
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AMP is the sort of massive multi-organizational dick move that is only possible because publishers gave up control of their own income flowPermalink On twitter.com
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"Implement embedded third-party content, such as amp-youtube, amp-ad, and amp-twitter." Oh, so forget about using embedded non-YouTube videoPermalink On twitter.com
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AMP is some West Coast enlightened-self-interest bullshit. Of course Twitter signs on because now you're locked into Twitter if you use AMP.Permalink On twitter.com
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Can't use a Twitter competitor, if one ever emerges, because then your speed-up software won't work. We're getting locked in and locked out.Permalink On twitter.com
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This manages to be MORE offensive than FB Instant Articles. Now Google & its social partners gets to decide what is or is not on your page.Permalink On twitter.com
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And the reason they get to, is because of shitty ads they set up a shitty ecosystem to serve to publishers...Permalink On twitter.com
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Publisher content isn't what's slowing down the web. Google's ad network is. AMP isn't a solution, it's just one more way to exert control.Permalink On twitter.com
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And by publishers not caring about how to monetize the web until it was too late, we basically asked for this.Permalink On twitter.com
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I'm just waiting to hear about the big IAB support of Google's AMP. Then we'll really know for sure that it's a scam.Permalink On twitter.com
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What's even worse? Google is basically proposing to lazyload the entire internet. Forget archiving tools, forget about the open internet...Permalink On twitter.com
♻️ 1 Retweets
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All AMP pages are, at least partially, inherently unreadable without Google's scripts running on your page. What if they stop?Permalink On twitter.com
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Remember Google Author? This is an even more massive tech investment entirely on publishers. What happens if Google stops supporting AMP?Permalink On twitter.com
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You have a bunch ofPermalink On twitter.com
<amp-img />tags that don't load anymore. Your site doesn't work. No one has archived it, because it is unreadable...
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... and you'll have to hurry up and change everything back. Woo.Permalink On twitter.com
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Not that it matters, because the minute one large publisher adopts AMP, we all will or risk Google and the rest de-listing us...Permalink On twitter.com
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... or just turn entirely to Facebook.Permalink On twitter.com
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"But Google already rewards publishers whose pages load quickly, he said. So do the math." recode.net/2015/10/07/google-unveils-amp-its-answer-to-facebooks-instant-articles/?utm_medium=twitter via pkafkaPermalink On twitter.com
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Too bad publishers have long seemed inherently unable to do any math when it comes to Google.Permalink On twitter.com
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In a world where speed decides who shows up first on Google & who gets traffic, What way can you avoid using AMP & preferring its partners?Permalink On twitter.com
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Google's AMP doesn't even allow all CSS. github.com/ampproject/amphtml/blob/master/spec/amp-html-format.md#stylesheetsPermalink On twitter.com
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AMP bans tracking pixels ampproject.org/how-it-works/ - but I bet DFP will be able to get full metrics anyway. Sorry other ad servers.Permalink On twitter.com
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As far as I can tell, Google's AMP is a massive rewriting of the way the web works on Google's terms and in Google's interests. Terrifying.Permalink On twitter.com
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Twitter on AMP: blog.twitter.com/2015/introducing-accelerated-mobile-pages-0Permalink On twitter.com
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Confirmed via jbenton that AMP at least supports parallel pages, still a lot of tech investment to take on for pubs github.com/ampproject/amphtml/blob/master/examples/article-metadata/json-ld.amp.html#L19Permalink On twitter.com
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Also worrying, AMP apparently bans forms? github.com/ampproject/amphtml/blob/master/spec/amp-html-format.md#stylesheetsPermalink On twitter.com
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More on this at: chrismessina/651817359213137920Permalink On twitter.com
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More at: om/651759921990647808Permalink On twitter.com
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