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If you are interested in turning your website into a laboratory for figuring out users, there's open-source for that. #cj2015
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Want to track how your users are scrolling, and what they're scrolling past? There's a JS library for that - github.com/robflaherty/jquery-scrolldepth #CJ2015
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Want to build tool to understand viewability, not just on ads, but also on any DOM unit? Use github.com/robflaherty/screentime. It's great! #CJ2015
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Want to build your own active and engaged metrics for your users? There's free, clean, code for that - github.com/robflaherty/riveted #CJ2015
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If you want to get a jump start on doing this in a friendly way in WordPress, I've got some code for you- github.com/CFOPublishing/wp-advanced-ga-tracking #CJ2015
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Worth noting, there is an open source alternative to Google Analytics. I haven't used it, but it looks cool- piwik.org/ #CJ2015
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