-
Boon_Yap IMO: No. The ecosystem is huge. So much money in ad tech, so few people understand what it does.
-
.Boon_Yap Current word is opening salary for ad tech devs straight out of college is $120k. The industry is flush because reactions delayed
-
.Boon_Yap Talked to agency folks, apparently many sign *10* year contracts with ad servers. Why fix tech when you've got it locked down?
-
.Boon_Yap If publishers and consumers don't unite for better standards there's no impetus in the industry to reform or evolve.
-
.Boon_Yap VAST is an XML standard! We're still using iFrames, which is a 90s era tech! Ad tech ISN'T evolving. It's just obfuscating.
Chronotope’s Twitter Archive—№ 51,665