Chronotope’s avatarChronotope’s Twitter Archive—№ 51,661

  1. …in reply to @Boon_Yap
    Boon_Yap IMO: No. The ecosystem is huge. So much money in ad tech, so few people understand what it does.
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    1. …in reply to @Chronotope
      .Boon_Yap Current word is opening salary for ad tech devs straight out of college is $120k. The industry is flush because reactions delayed
      Permalink On twitter.com Twitter logo Chronotope’s avatar Mood 0
      1. …in reply to @Chronotope
        .Boon_Yap Talked to agency folks, apparently many sign *10* year contracts with ad servers. Why fix tech when you've got it locked down?
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        1. …in reply to @Chronotope
          .Boon_Yap If publishers and consumers don't unite for better standards there's no impetus in the industry to reform or evolve.
          Permalink On twitter.com Twitter logo Chronotope’s avatar Mood +1 🙂
          1. …in reply to @Chronotope
            .Boon_Yap VAST is an XML standard! We're still using iFrames, which is a 90s era tech! Ad tech ISN'T evolving. It's just obfuscating.
            Permalink On twitter.com Twitter logo Chronotope’s avatar Mood 0

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