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.Boon_Yap "Bad". Others & I have experienced shakedowns by metrics companies, actively aggressive fraudulent actors who are IAB members.Permalink On twitter.com
Mood -9 🙁
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.Boon_Yap What is the point of the IAB if they can't remove orgs acting in bad faith from our ecosystem?Permalink On twitter.com
Mood -2 🙁
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.Boon_Yap get any 2 media devs together and they all have the same horror stories about ad tech metrics companies. We all know they're bad.Permalink On twitter.com
Mood -3 🙁
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.Boon_Yap What is the IAB going to do about metrics companies that report as if they capture 100%, but only capture 15% of traffic?Permalink On twitter.com
Mood 0
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.Boon_Yap What the hell is the point of the IAB if fixing this crap falls to profit-losing publishers at the very end of the chain?On twitter.com
Mood -7 🙁