Chronotope’s avatarChronotope’s Twitter Archive—№ 51,655

      1. …in reply to @Boon_Yap
        .Boon_Yap "Bad". Others & I have experienced shakedowns by metrics companies, actively aggressive fraudulent actors who are IAB members.
    1. …in reply to @Chronotope
      .Boon_Yap What is the point of the IAB if they can't remove orgs acting in bad faith from our ecosystem?
  1. …in reply to @Chronotope
    .Boon_Yap get any 2 media devs together and they all have the same horror stories about ad tech metrics companies. We all know they're bad.
    1. …in reply to @Chronotope
      .Boon_Yap or mainstream pre-roll video tech that tries to document.write & crashes sites without significant technical investment by pubs?
    2. …in reply to @Chronotope
      .Boon_Yap What is the IAB going to do about metrics companies that report as if they capture 100%, but only capture 15% of traffic?
      1. …in reply to @Chronotope
        .Boon_Yap What the hell is the point of the IAB if fixing this crap falls to profit-losing publishers at the very end of the chain?


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