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ShortFormErnie A good idea, but no news site is running just one type of ad anymore and unless you're 100% using DFP this is problematic.
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ShortFormErnie Problems: Requiring DFP, not being able to apply it to Outbrain or native type stuff, providing more than one price point.
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ShortFormErnie For something like this to work, it needs to be ad unit agnostic & have one price point or consumers won't get it.