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ShortFormErnie This is great! It isn't just on site makers though, Prob 75-90% of bytes on a publisher's page is bad ad tech crawling out.
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ShortFormErnie Changing a logo is so effective for Google b/c they have control of their own page. Publishers gave up control of ad spaces.
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ShortFormErnie No matter how small our sites, it doesn't matter if a programmatic ad drops 8 different barely working tracking scripts. :/