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Look, how to make a good anything: build it for your users, pay attention to your users, work with your users, respect your users.
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If users think your ads are so terrible that they are taking time to go out of their way to set something up to block them? You dun f'kd up.
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This isn't hard. You want money/clicks/time? Don't treat people like shit. It isn't sorcery. You don't need a Ph.D. Just respect your users.
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But sure... sue ad blockers. This isn't like music sharing. It is way worse. It isn't an unaddressed need, it is users protecting themselves
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This is the equivalent of car manufacturers suing a seatbelt maker because their car keeps blowing up & the seatbelt is 'keeping people in'.
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Your industry is imploding ad tech. It isn't because users should be slaves to how you want pixels to work, it is because you screwed up.
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Imagine a world where the IAB actually did its job and regulated the internet ad industry? That's some far-out science fiction right there.
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The fundamental flaw is the ad tech industry believes their users are advertisers, but they are actually readers (and publishers, sort of).
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How flawed must your thought process be to think that loading megabytes of duplicative broken tracking codes is a successful product?
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You don't need a special IAB joint lab to figure out 'how to speed up ads'. Just STOP loading tons of shit javascript.
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Facebook & Twitter get it. Don't let advertisers do this stuff, they don't understand why this stuff is bad and ad tech is exploiting them.
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The solutions for ad tech are not hard. Stop being bad at tech, don't load down your ads with JS and respect *consumers*.
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Seriously... this level of stupidity and malice at the ad tech level is killing the web, the journalism industry, ad sales, and themselves.