Chronotope’s avatarChronotope’s Twitter Archive—№ 48,831

        1. …in reply to @pwthornton
          pwthornton The reason that those formats have preserved is in part because the ad servers are terribly ill-suited to serve anything else.
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      1. …in reply to @Chronotope
        pwthornton Beyond that, actual controls of the ad servers are awful for anyone having to touch them, further making innovation difficult
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    1. …in reply to @Chronotope
      pwthornton What we need is ad servers to deliver ads better to innovate and makes stats transparent to advertisers, to build missing trust.
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  1. …in reply to @Chronotope
    pwthornton In general, ad format should be left up to advertisers as much as possible IMO. How we serve them? That's on publishers.
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