Chronotope’s avatarChronotope’s Twitter Archive—№ 48,828

    1. …in reply to @pwthornton
      pwthornton The reason that those formats have preserved is in part because the ad servers are terribly ill-suited to serve anything else.
  1. …in reply to @Chronotope
    pwthornton Beyond that, actual controls of the ad servers are awful for anyone having to touch them, further making innovation difficult
    1. …in reply to @Chronotope
      pwthornton What we need is ad servers to deliver ads better to innovate and makes stats transparent to advertisers, to build missing trust.
      1. …in reply to @Chronotope
        pwthornton In general, ad format should be left up to advertisers as much as possible IMO. How we serve them? That's on publishers.


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