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The idea that publishers are the ones placing all the tracking codes on their page is so hilariously misinformed I can't help but laugh.
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I mean... for goodness sake... if you added a Twitter button to your page, that shit pulls in its own tracking code for shits and giggles.
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I bet if you polled news org devs their number one complaint would be they can't stop stupid ads from loading heavy tracking on to sites.
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The ill-informed reporting that creates a hed like "Media Succumbs to Monitoring Frenzy" is exactly the reason we can't have nice things.
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Anyway, here is the well-intentioned but perhaps lacking in IRL info article by filloux mondaynote.com/2015/07/20/20-home-pages-500-trackers-loaded-media-succumbs-to-monitoring-frenzy/
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And here is one that gets closer, but still lacks useful detail - theguardian.com/media/2015/jul/19/ad-tech-online-experience-facebook-apple-news?utm_content=bufferba2eb&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer
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Looking at the Monday Notes website shows this effectively. Even without ads, 3 trackers are loaded in just from social buttons.