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In what is somewhat of an irony the only thing making ad money for publishers right now is Taboola/Outbrain.
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A fun little fact, a lot of our iOS app house ads are still showing because, as part of a system I built to make ads run safer, lighter and cleaner on iOS, that app has a built-in house ad fallback on most sizes when nothing works for ads. washpost.engineering/the-ad-performance-and-safety-protocol-cleaner-better-safer-ad-experiences-on-ios-a5d474468957