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odtorson It has to do with budgeting, in theory. If Twitter were a healthy ad biz this spend matching process would likely sacrifice some of their inventory that they could otherwise sell for money, taking a "loss" on the money they would have otherwise made...On twitter.com
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odtorson But at the levels they are saying here it can be assumed that they're giving away inventory that they otherwise would not have been able to sell.Permalink On twitter.com
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