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pbannist TreyTitone There are 3 things I understand to be happening. 1. It's less complicated to roll out consent to everyone and complexity is expensive. 2. CMPs default to this behavior for no clear reason, & to minimize risk a lot of sites just go with the default rather than their own analysis
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pbannist TreyTitone 3. A lot of entities believe this to be proactive consent that then allows them to take users data and reuse it, even in states where more serious consent is needed, allowing them to effectively resell user data indirectly or directly to brokers, or use it in a 1st party context
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