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There are two publisher perspective problems about micropayments that most don't get: - payment processor fees make them unreasonable to do solo - you bundle multiple pubs? Why should I be giving you an extra percent to build your aggregator & destroy my acquisition funnel?Permalink On twitter.com
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Mood -5 🙁
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I have zero inside knowledge about Scroll / Twitter Blue but I'd take a lesson in seeing how their general acceptance by publishers was accompanied by how they never launched an aggregator/reader platform and let pubs still do what they wanted with reg and paywalls.Permalink On twitter.com
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Mood +2 🙂
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People don't learn so almost every micropayments discussion is entered by startups without any prepared answer to the 2nd question and the answer to the 1st issue is almost always the same 'bundle audience disperse funds monthly' model over and over again.On twitter.com
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Mood +1 🙂
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If it didn't work the last 10 times why would it work this time? Oh, *your* platform is going to be the one to bundle a critical mass of news readers, with scale so large that publishers will have no choice but to come to the table? Why? Medium couldn't do it. What've you got?Permalink On twitter.com
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The thing is most startups that come with this pitch are already telling on themselves. Just licensing publications' content and aggregating it as a reader tool is already quite profitable if you're good at it... Chronotope/1438225689308770307?t=sx7nexpwWLF6CyCGDqRCsg&s=19Permalink On twitter.com
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Mood +5 🙂
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So trying to shift the model to be acting like a content licensee *but* you don't want to pay for it and instead you functionally want to intercept publishers' users and their payment intents to give yourself a cut? Well *now* you're coming into this conversation looking suspect.Permalink On twitter.com
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The thing is... There is absolutely a subset of users who want a Spotify for news. But polls have repeatedly shown, with the exception of a few special cases like WSJ and Bloomberg, the majority of readers don't pay to access news, they pay to support news and...Permalink On twitter.com
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Mood +5 🙂
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If readers pay to support news then why wouldn't they pay directly to publishers instead of hanging out on Silicon Valley Startup 35b?Permalink On twitter.com
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... Now maybe this argument is a really clear representation of reality, maybe it isn't, but it's how most of the big publishers you want to sign to your platform think. If you want to get Medium 2.0 then you better have good answers for them.Permalink On twitter.com
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Mood +9 🙂
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And if you don't have an answer then they're all going to say 'come back & you can talk to us about getting our content *after* you reach that critical mass you claim you're going to get' & the lesson you should take from Medium is: without them you won't get that critical mass.Permalink On twitter.com
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Mood +1 🙂