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The idea that Uber showing ads would somehow be used to decrease costs and pass savings to users was so laughable that it didn't even occur to me. Why make less money when you could make more? washingtonpost.com/technology/2022/10/26/uber-ads/
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The idea that if you're not paying for the product you are the product is so outdated. You are the product. Period. Your data is always in use to sell and to optimize towards pushing you to spend more.
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