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michellemanafy I've got something longer to say, but I do think a lot of this coverage misses the bigger impact, which is on Twitter. Facebook buyers seem more web based, even tho plenty are on app, but on Twitter buyers seem oft to be smaller operations or individuals who absolutely buy on app
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michellemanafy Which is to say, this may cost FB more money, but for Twitter it'll hit a higher percent of revenue.
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