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How do publishers keep making the same exact mistakes with ad tech over and over again? This didn't need to happen! duncanwc/1574339931635593217
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First: any system that promises to generate IDs automatically with just a script is just using 3p cookies anyway and has no plan.
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Second: the ones dependent on being on page to do fingerprinting are relying on a technique that does not work and is in the process of actively having browsers apply countermeasures.
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Third: the ID scripts that are harvesting ID information automatically from form fields are only capturing new users and are likely, existing cases, to be considered illegal wiretapping for using that technique!
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*existing cases considered