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Increasingly I am of the opinion that all analytics, including basic analytics, but also pretty much all the stuff we currently call a "pixel" is going to have to end up passed through either a trusted or owned and operated service... johnwilander/1572768873149272064Permalink On twitter.com
♻️ 16 Retweets
❤️ 44 Favorites
Mood +3 🙂
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If I had a bunch of money to do a startup right now, I'd be setting up some EU based serverless system to do pass-throughs of all the big analytics and pixel systems to sell 'keep your tools, comply with privacy' as a service.Permalink On twitter.com
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Mood +1 🙂
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This has all been a long time coming and visible from way off. I'm actually sort of surprised it isn't a thing already.Permalink On twitter.com
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Mood 0
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There are lot of really cool things we can do with privacy technology that can make safe some of the functionality, but GA is too pervasive and all-feature-encompassing to be easy to give up. People are going to want an alternative where they keep the service and lose the risk.Permalink On twitter.com
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Mood +2 🙂
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The easy answer would be to just drop GA and pick up an EU-based analytics provider but people have a lot of data, reports and effort stuck in GA. I suspect many will find it less expensive to go with a pass-through server that either runs a proxy or an API connection.On twitter.com
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Mood -3 🙁
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Alternative: at some point Google stops providing email and no longer is subject to the weird creepy NSA shit that the EU courts are actively punishing them for, but the real problem these courts have is w/the big G so I doubt Google is really considering that.Permalink On twitter.com
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Mood -12 🙁
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Privacy Shield ain't coming back anything like it used to be, if at all, folks.Permalink On twitter.com
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Mood +2 🙂