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dmarti swodinsky montezumachavez RobertJBateman robinberjon alextcone Ryanbarwick aexm atgrote cwarzel Yup. Swap "behavioral data" with "labor" and this chart basically is an over-complicated version of "surplus value" as defined by Marx, but Zuboff really really doesn't want to admit that so everything gets new complicated names and explanations.